Portsmouth Opps Fair
Portsmouth Opportunities Fair is a new annual event, created to inspire local 10 - 13 year olds
and show them what wonderful opportunities Portsmouth has to offer once they leave school.
After the success of 2012's event and with plans for 2013's already in place at the start of the year, we wanted to do our bit in return. We donated our time to design and build a new site for the fair.
What we did for them
This started by completely re-thinking the existing branding. We wanted to create a logo that
was fun and would be instantly associated with the Opps Fair. Inspired by ferris wheels and
multi directions or options, a recognisable mark was born. Accompanying the mark was a clear,
readable sans-serif with a hand scripted typeface to accentuate Portsmouth.
The design of the site looked to reflect the vibrancy of the branding and appeal not only to parents but their children too. Large blocks were used to help divide areas of content and informal, fun, illustrations were used to engage both parents and children.
We used video to help explain what the Opps Fair can offer, on the whole creating a media rich experience.
Check out the Opps Fair website