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London based publisher of special reports for The Times, Sunday Times and The Week. This project required an improved online experience for the broad range of content taken from these print reports.

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Drive Smart

Project overview

We've worked on a number of telematics based dashboards, but Drive Smart was a little different. They took a more personable approach and had some really engaging branding - in the form of the wise, friendly owl. For this project, we dropped the typical dial in favour of simpler, number based statistics.

This was our first fully responsive dashboard, utilising Bootstrap's framework. This works seamlessly across a multitude of devices and reports back the driver's latest scores in a clear, concise manner.


Startup Minutehack approached us with a clear goal for their website; Digestible news with a focus on speed and accessibility for the mobile entrepreneur.

With an average length of less than 200 words and no images, we decided there would be no need to redirect users to individual article pages. The immediate benefit of keeping the reader on the same page is we eliminate any additional loading time associated with changing pages and you can read 9 more articles with zero delay. While you may not notice such impact browsing at work, it will greately benefit those on mobile networks. The inline experience means users can also move effortlessly from one article to the next.

The design was kept slim with a sharp focus on the content and reading experience. You’ll find no fat in this web app, check it out at Minutehack.com

Hastings Direct Mobile Journey

Hastings approached us looking to build on the success of the desktop insurance quoting engine we built for them. Looking at their visitor analytics it was clear there was a large volume of mobile visitors, but few who would have the patience to fill in several pages of small forms on a tiny device and who could blame them.

Normally we would insist that all our projects be responsive in a Post-PC era, however this was far more complicated than a brochureware site. Several pages of forms and a wide range of data types, it was decided responsive wasn't the best solution for a form filling exercise.

When responsive isn't enough

Mobile provides the challange of a small interface and a limited window of attention, we would have to make it as fast and enjoyable as possible to get to the price page. Being able to create a mobile specific site meant we could tailor every field to optimise entry for that data type.

The entire mobile site is a single page with no further page refreshes, giving it that snappy native experience without a trip to the App Store.

Try it on a mobile device yourself at http://sidg.tl/hds

My Dog Sighs

Street artist, My Dog Sighs needed a place online to showcase his work and a central hub to keep all his followers up to date with all the news about his latest exhibitions around the world.

As standard, the website needed to be responsive, providing an equally engaging experience across all devices. We let the great work that My Dog Sighs creates do the talking and provided the necessary funcitonalitly to make this sing.

We had some fun taking My Dog Sighs’ inked drawings and translating them to digital - including the recreation of his masking tape logo.

Go and check out the amazing cans that he creates.

Portsmouth Opps Fair

Project overview

Portsmouth Opportunities Fair is a new annual event, created to inspire local 10 - 13 year olds and show them what wonderful opportunities Portsmouth has to offer once they leave school.

After the success of 2012's event and with plans for 2013's already in place at the start of the year, we wanted to do our bit in return. We donated our time to design and build a new site for the fair.

What we did for them

This started by completely re-thinking the existing branding. We wanted to create a logo that was fun and would be instantly associated with the Opps Fair. Inspired by ferris wheels and multi directions or options, a recognisable mark was born. Accompanying the mark was a clear, readable sans-serif with a hand scripted typeface to accentuate Portsmouth.

The design of the site looked to reflect the vibrancy of the branding and appeal not only to parents but their children too. Large blocks were used to help divide areas of content and informal, fun, illustrations were used to engage both parents and children.

We used video to help explain what the Opps Fair can offer, on the whole creating a media rich experience.

Check out the Opps Fair website

The Co-Operative

Project overview

The Co-Operative Insurance Services were one of the first major insurers to enter the telematics insurance market and we’re proud to say we helped them get there. Working closely with our partners at Wunelli, we built The Co-Op’s front-end system, to sell insurance policies to their customers.

What we did for them

We worked closely with The Co-op’s underwriting team to make the process of getting car insurance quotes as painless as possible, ensuring the journey walked the customer through in a smooth and logical order. We also integrated the site with a number of 3rd party applications and data sources, such as secure payment gateways. We now monitor all of these services with our Si Service Monitor.

The beauty of a telematics policy is that the customer can alter their insurance premium based on how they drive: the better they drive, the lower their premium is. To help Co-Op customers understand their driving style better, we created a dashboard suite, which shows reports such as how, where and when they drive, followed by a score.

To manage policy information efficiently, The Co-Op required a bespoke admin suite. We provided all the key metrics and data in a range of easy to digest formats, delivering exactly what they needed to manage all their data and policy information. We also included our Si Stats Board, showing real-time sales analysis.

The outcome

Along with the quality of our front-end work, The Co-Op were also incredibly pleased with the high standards of our back-end development, covering all their data security. We worked very closely with their due diligence team, ensuring we met their exceptionally high standards for security throughout the site.

We’ve been working with The Co-Op for nearly two years and proudly continue to develop and enhance our services for them.


Project overview

PlaneFinder creators, Pinkfroot, are a small, close-knit team, who focus and take great pride in creating innovative mobile apps, which are both interesting and fun to use. One of their most popular apps to date is PlaneFinder, an application which allows users to track flights and air traffic in real-time.

What we did for them

Pinkfroot came to us looking for a ground up re-write of PlaneFinder’s website. The main purpose of the site was to up-sell their suite of mobile apps. To appeal to PlaneFinder’s users, it was vital that the new website presented all the available plane data in an attractive and streamlined manner. Page load and performance were also key factors we had to consider when approaching the redesign, as it was important visitors got a real sense of the scale and speed at which PlaneFinder could deliver all the aircraft data and information.

The outcome

The end result is something we are very proud of and we’re pleased to say the guys at Pinkfroot loved our work too. To ensure absolute accuracy, careful and considered steps were taken to estimate the flight paths of each airplane, by extrapolating their current positions, heading and speed. We also incorporated the use of a ‘playback’ feature, which allowed users to go back to a specific date or timeframe and watch flights at variable playback speeds.

“Si always had our best interests at heart, they don’t cut corners or compromise the quality of work.”

The AA

What we did for them

We recently started work on our latest collaboration with Wunelli, this time building a completely tailored car insurance quote engine, reporting suites and an iPhone app.

With all our projects, irrespective of the size of the project or the client, we always use our tried and tested process of research, wireframing, design, build and user acceptance testing. Building these sites and applications for The AA was no exception, which is why we delivered the whole project on time.

Once we successfully delivered all parts of the quote engine and reporting suites, we moved on to creating the iPhone application.

The iPhone app

The AA Drivesafe iPhone application allows insurance customers all of the perks of the web-based Driving Dashboard, such as at-a-glance policy summaries and daily breakdowns of their driving habits.

Not only that, but the application also harnesses many iPhone features, bringing additional exclusive functionality, such as the incredible GPS-powered ‘Find My Car’ feature which allows customers to locate the last known position of their vehicle.

As with the other parts of the project we ensured we delivered all the data securely to the customer.

Branding and project delivery

We worked very closely with The AA to ensure everything we produced stayed completely on brand, even during a period of a brand refresh by The AA at the time. We worked with a wide range of third parties, such as payment gateway companies and insurance risk providers, all delivering different elements at different times, so we used a range of tools and applications, such as Basecamp, to ensure the project was managed successfully.