Portsmouth Opps Fair

Project overview

Portsmouth Opportunities Fair is a new annual event, created to inspire local 10 - 13 year olds and show them what wonderful opportunities Portsmouth has to offer once they leave school.

After the success of 2012's event and with plans for 2013's already in place at the start of the year, we wanted to do our bit in return. We donated our time to design and build a new site for the fair.

What we did for them

This started by completely re-thinking the existing branding. We wanted to create a logo that was fun and would be instantly associated with the Opps Fair. Inspired by ferris wheels and multi directions or options, a recognisable mark was born. Accompanying the mark was a clear, readable sans-serif with a hand scripted typeface to accentuate Portsmouth.

The design of the site looked to reflect the vibrancy of the branding and appeal not only to parents but their children too. Large blocks were used to help divide areas of content and informal, fun, illustrations were used to engage both parents and children.

We used video to help explain what the Opps Fair can offer, on the whole creating a media rich experience.

Check out the Opps Fair website

The Co-Operative

Project overview

The Co-Operative Insurance Services were one of the first major insurers to enter the telematics insurance market and we’re proud to say we helped them get there. Working closely with our partners at Wunelli, we built The Co-Op’s front-end system, to sell insurance policies to their customers.

What we did for them

We worked closely with The Co-op’s underwriting team to make the process of getting car insurance quotes as painless as possible, ensuring the journey walked the customer through in a smooth and logical order. We also integrated the site with a number of 3rd party applications and data sources, such as secure payment gateways. We now monitor all of these services with our Si Service Monitor.

The beauty of a telematics policy is that the customer can alter their insurance premium based on how they drive: the better they drive, the lower their premium is. To help Co-Op customers understand their driving style better, we created a dashboard suite, which shows reports such as how, where and when they drive, followed by a score.

To manage policy information efficiently, The Co-Op required a bespoke admin suite. We provided all the key metrics and data in a range of easy to digest formats, delivering exactly what they needed to manage all their data and policy information. We also included our Si Stats Board, showing real-time sales analysis.

The outcome

Along with the quality of our front-end work, The Co-Op were also incredibly pleased with the high standards of our back-end development, covering all their data security. We worked very closely with their due diligence team, ensuring we met their exceptionally high standards for security throughout the site.

We’ve been working with The Co-Op for nearly two years and proudly continue to develop and enhance our services for them.

Planefinder

Project overview

PlaneFinder creators, Pinkfroot, are a small, close-knit team, who focus and take great pride in creating innovative mobile apps, which are both interesting and fun to use. One of their most popular apps to date is PlaneFinder, an application which allows users to track flights and air traffic in real-time.

What we did for them

Pinkfroot came to us looking for a ground up re-write of PlaneFinder’s website. The main purpose of the site was to up-sell their suite of mobile apps. To appeal to PlaneFinder’s users, it was vital that the new website presented all the available plane data in an attractive and streamlined manner. Page load and performance were also key factors we had to consider when approaching the redesign, as it was important visitors got a real sense of the scale and speed at which PlaneFinder could deliver all the aircraft data and information.

The outcome

The end result is something we are very proud of and we’re pleased to say the guys at Pinkfroot loved our work too. To ensure absolute accuracy, careful and considered steps were taken to estimate the flight paths of each airplane, by extrapolating their current positions, heading and speed. We also incorporated the use of a ‘playback’ feature, which allowed users to go back to a specific date or timeframe and watch flights at variable playback speeds.

“Si always had our best interests at heart, they don’t cut corners or compromise the quality of work.”

The Co-Operative Video

What we did for them

The Co-Operative wanted to help people get a better understanding of what was involved with telematics insurance and exactly how the policy works. They also wanted it made clear that good driving with this policy was rewarded with cheaper premiums.

To get all the necessary information across in an interesting and engaging way, we created a short video to convey how the insurance product worked; from fitting The Co-Operatives Smart Box and the documents needed, to the benefits of taking out the policy.

We also included a small segment on the Young Drivers Dashboard, which we also designed and built, to show potential customers how everything tied in together.

The end result is something that we are not only proud of, but something The Co-Operative are really pleased with too.

Nabru

What we did for them

Nabru is a unique sofa company who make completely bespoke sofas that you can build yourself. This means there are literally millions of choices for customers and combinations of products that work together (and equally as many combinations that don't work together).

We used an existing OS Commerce backend database structure to store and manage stock numbers, but we completely rebuilt the front-end layer. This allowed us to create a website experience for the customer as bespoke as the product itself.

Whilst some of the Si team worked on the technical complexities, another part of the team started the process of research and wireframing, so we could create a fantastic user experience, laying out all the products and extra add-ons, making the buying process as simple as possible.

Once our work was complete, we handed the site back to the client who wanted to manage the site themselves.

Shipfinder

Project overview

Not long after the successful launch of the Planefinder project, Pinkfroot came back to Si digital, looking for the same level of quality on their new Shipfinder website.

What we did for them

Although there were many similarities between the two, Shipfinder required lots of different logic changes and ways to interoperate data. Plotting courses and predictions was handled differently due to the speed at which the ships move and their expected paths. But similar to Planefinder, we needed access to huge amounts of data and compact it to ensure the user experience was snappy and responded nicely. Similar features such as speed variations and the ability to watch historic voyages were also included.

Hastings Direct SmartMiles

About the project

Working on our third partnership with Wunelli, we once again delivered multiple project elements on time whilst working closely with a number of third party services (payment gateways, insurance quote store and retrieval systems, and external databases) as well as Hastings themselves.

The different project elements included a full online quote website, a secure customer reporting suite as well as a range of back office tools. Each part of the project was handled using our proven approach of detailed project planning and management, with a very flexible approach to managing the final days of the project.

Now the site has been live for a while and has bedded in beautifully, we are providing conversion optimisation support.

Analyse, optimise and revise

Our Conversion Optimisation service provides our clients with a methodical and structured approach to increasing customer conversions. We take a different approach for each of our clients depending on their requirements. For Hastings we are looking at the full buying process including question layout and phrasing, button styles, calls to action and everything in between.

We have completed a number of A/B split tests, researched usability and are now starting to put in place a system of analysing, optimising and revising our offering.

The AA

What we did for them

We recently started work on our latest collaboration with Wunelli, this time building a completely tailored car insurance quote engine, reporting suites and an iPhone app.

With all our projects, irrespective of the size of the project or the client, we always use our tried and tested process of research, wireframing, design, build and user acceptance testing. Building these sites and applications for The AA was no exception, which is why we delivered the whole project on time.

Once we successfully delivered all parts of the quote engine and reporting suites, we moved on to creating the iPhone application.

The iPhone app

The AA Drivesafe iPhone application allows insurance customers all of the perks of the web-based Driving Dashboard, such as at-a-glance policy summaries and daily breakdowns of their driving habits.

Not only that, but the application also harnesses many iPhone features, bringing additional exclusive functionality, such as the incredible GPS-powered ‘Find My Car’ feature which allows customers to locate the last known position of their vehicle.

As with the other parts of the project we ensured we delivered all the data securely to the customer.

Branding and project delivery

We worked very closely with The AA to ensure everything we produced stayed completely on brand, even during a period of a brand refresh by The AA at the time. We worked with a wide range of third parties, such as payment gateway companies and insurance risk providers, all delivering different elements at different times, so we used a range of tools and applications, such as Basecamp, to ensure the project was managed successfully.