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The Co-operative

“The new Customer Dashboard has helped the Co-operative engage and interact with their customers across the UK.”

Back in 2011 we developed a full car insurance quoting engine complete with a customer dashboard and admin reporting suite for The Co-operative. Although the dashboard looked great back then, it was time for a facelift and a greater focus on device accessibility.

Customer research

Before we got cracking on the new design, we completed a full analysis of how customers were using the current site. What features were being used most often and where customers saw there could be improvements. All of this information helped plan out the information architecture and content hierarchy. It also gave us some good ideas of how to help the Co-operative interact more with their customers.

  • Fully responsive - scales perfectly for all modern desktop and mobile devices
  • Instant feedback - customers can provide quick and useful feedback to the Co-operative on their experience
  • Video tutorials - as the product is aimed at helping young drivers stay safe on the roads, we produced basic car maintenance instructional videos
  • Customisable dashboard - we allowed the customer to change the order of the reports, allowing to choose what driving data was most important to them

Smooth migration

The old dashboard has over 25,000 active customers, we needed to make sure the migration was as painless as possible. Part of this included sending a series of emails to all customers on the lead up to the new site going live.


Sid, the office robot

We built a robot you can control from anywhere in the world and in 4 weeks, brought nearly 250,000 new visitors to our website and boosted our Twitter followers by over 60%

Control Sid the robot


London based publisher of special reports for The Times, Sunday Times and The Week. This project required an improved online experience for the broad range of content taken from these print reports.

Read case study

Vivid Toy Group

Vivid Toy Group are one of the UK's largest toy and game manufactures. We were approached to help bring to life two of their new brands, My Friend Cayla and Club Chic.

My Friend Cayla is the highly anticipated internet connected girls doll, who literally has millions of things to say! We designed and developed Cayla’s marketing site which needed to be lively and fun but also act as a resource for parents who required help understanding how the doll works. Cayla has been tipped by Hamley’s and the national press to be the most popular girls toy of Christmas 2014.

The second marketing site that we created for Vivid was Club Chic. These 5 girls live in Bear Valley Hills and all have contrasting personalities. Our challenge was to capture each of these characters interests in different sections of the website. Lots of CSS based animations were used to keep the interest of the young target audience and also to make the site as fun and engaging as possible.

Both sites work fantastically in their various responsive views, which was one of the initial challenges when working on such image and animation heavy websites.

View the Club Chic website

View the My Friend Cayla website

“We brought the characters to life with animations. Perfect for the young target audience.”

Breaking Bad Shooter

To celebrate the finale of the popular TV show we built a quick shooting game which drew 10,000 new visitors over the weekend and was featured on the homepage of NBC News.

Play the game

Hastings Direct Mobile Journey

Hastings approached us looking to build on the success of the desktop insurance quoting engine we built for them. Looking at their visitor analytics it was clear there was a large volume of mobile visitors, but few who would have the patience to fill in several pages of small forms on a tiny device and who could blame them.

Normally we would insist that all our projects be responsive in a Post-PC era, however this was far more complicated than a brochureware site. Several pages of forms and a wide range of data types, it was decided responsive wasn't the best solution for a form filling exercise.

When responsive isn't enough

Mobile provides the challange of a small interface and a limited window of attention, we would have to make it as fast and enjoyable as possible to get to the price page. Being able to create a mobile specific site meant we could tailor every field to optimise entry for that data type.

The entire mobile site is a single page with no further page refreshes, giving it that snappy native experience without a trip to the App Store.

Try it on a mobile device yourself at http://sidg.tl/hds

Liquid Friday

Liquid Friday are a rapidly growing, bold and vibrant umbrella company for UK contractors. They like to do things a little differently - which was music to our ears.

The key objectives for them were to explain what the benefits of working with Liquid Friday are and to generate more enquiries. As a lot of their customers were accessing the site from mobile devices, creating a tailored responsive site was a must.

What we created was a fully responsive website with a clear and logical information architecture and clearly placed calls to actions. We also created a series of illustrations based around different types of workers in their industry. These beautifully illustrated characters were then animated to explain what Liquid Friday offer.

Our main objective was to increase inbound enquiries via telephone, online chat and email. We’re delighted to say that they have already seen an increase in inbound enquiries.

View the website

“We illustrated and animated a series of characters to help explain what Liquid Friday offers.”

Drive Smart

Project overview

We've worked on a number of telematics based dashboards, but Drive Smart was a little different. They took a more personable approach and had some really engaging branding - in the form of the wise, friendly owl. For this project, we dropped the typical dial in favour of simpler, number based statistics.

This was our first fully responsive dashboard, utilising Bootstrap's framework. This works seamlessly across a multitude of devices and reports back the driver's latest scores in a clear, concise manner.

Halloween - Shock the Si team

For Halloween we allowed anyone from across the globe to tweet an electric shock to us while we worked. In just 8 hours 17,000 visitors watched us live on webcam and sent 1,306 tweets our way.

View the experiment

My Dog Sighs

Street artist, My Dog Sighs needed a place online to showcase his work and a central hub to keep all his followers up to date with all the news about his latest exhibitions around the world.

As standard, the website needed to be responsive, providing an equally engaging experience across all devices. We let the great work that My Dog Sighs creates do the talking and provided the necessary funcitonalitly to make this sing.

We had some fun taking My Dog Sighs’ inked drawings and translating them to digital - including the recreation of his masking tape logo.

Go and check out the amazing cans that he creates.

Portsmouth Opps Fair

Project overview

Portsmouth Opportunities Fair is a new annual event, created to inspire local 10 - 13 year olds and show them what wonderful opportunities Portsmouth has to offer once they leave school.

After the success of 2012's event and with plans for 2013's already in place at the start of the year, we wanted to do our bit in return. We donated our time to design and build a new site for the fair.

What we did for them

This started by completely re-thinking the existing branding. We wanted to create a logo that was fun and would be instantly associated with the Opps Fair. Inspired by ferris wheels and multi directions or options, a recognisable mark was born. Accompanying the mark was a clear, readable sans-serif with a hand scripted typeface to accentuate Portsmouth.

The design of the site looked to reflect the vibrancy of the branding and appeal not only to parents but their children too. Large blocks were used to help divide areas of content and informal, fun, illustrations were used to engage both parents and children.

We used video to help explain what the Opps Fair can offer, on the whole creating a media rich experience.

Check out the Opps Fair website