We fuse together creative elements to form our user-centred design process, building on strategy and transforming it into tangible and engaging digital experiences.



Wireframes establish and define web page content and structure, without the distraction of colourful visuals. Our design team will then create prototypes for usability testing and review.

Design systems

During any project we create a design system of dynamic and reusable styles and components. Bringing consistency across all digital touch points. If there is an existing design system we will work closely to adhere to these guidelines.

Visual design

Once the hierarchy has been established and agreed upon for each page, our design team will start to fuse together the creative elements and building blocks of the design system to produce the user interface.

Rapid Prototyping

The output of visual design brings together a collection of pages based on your site architecture. Prototyping this allows us to replicate that ‘real product’ feeling and test with customers to validate the overall design atmosphere.

Interactive design

During the transition to development, we define the site-wide interactions and desired user experiences, creating quick visual experiments to show how we anticipate customers engaging and to bring those little moments to life in the final product.

Up next



Creating a strong foundation that enables success.

Read about the Strategy process


Building cutting-edge digital products.

Read about the Technical process

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