Project Case Study

Smart Driver Club

Connected cars - helping dealerships and consumers maintain and insurer their vehicles.

The Brief

Smart Driver Club wanted to approach the selling of telematics insurance differently whilst also providing deeper, richer data to the car dealerships via on board diagnostics.

There are three core elements to the project, each with its own problems we helped overcome:

Dealership Portal
Consumer Portal
Consumer Telematics Insurance

The team behind Smart Driver Club worked with us on other telematics insurance projects, so they knew we would be the perfect partner to help them get this innovative approach to vehicle maintenance and insurance off the ground.

The Brief

Dealerships and their customers

Once a vehicle leaves the forecourt, the relationship between customer and dealership can often end. Smart Driver Club provide the opportunity for a proactive relationship between dealers and their customers by gathering data from the On Board Diagnostics port. This data allows the dealers to notify their customers of any potential issues or faults, getting the vehicle booked in to be looked at.


We researched, designed and built fully branded dealership portals that report on their fleet of vehicles. These secure portals show the health status, and other key information, of all the vehicles the dealership has sold. Bespoke and real time alerts and notifications provide the dealership with all the information they need to manage their customers.

Dealerships and their customers

Consumer Portal

It’s not just dealerships that find this information useful, vehicle owners do too. That’s why we created a consumer portal with Smart Driver Club that allows any vehicle owner to gather real time notifications of faults as well as being reminded of key dates like MOT and tax.

Consumer Portal

Telematics Insurance

This is the fifth insurance quote engine we’ve built – the first using SSP. We know from all our previous experience and knowledge that the key to a successful insurance quote engine is to create a simple and efficient customer experience. As there was no pre-existing quote engine, user journeys across other insurance platforms were researched and tested providing valuable insight around user pain points which allowed us to tailor the customers experience using these learnings. The quote engine was user tested at different stages of the project, validating design decisions.

The quote engine we produced looked to communicate clearly to customers what a telematics policy is, reduce the amount of time they have to spend filling out long form questions and ensure that they are compelled to return when their quote has been generated. We worked towards these goals with the client, testing and honing the process throughout the project cycle. Post-launch, we continue to analyse user metrics via analytics, session recordings and heatmap tracking to identify areas that can be improved to help further increase conversions. 


To complement this work, It was behind the scenes where the efficiency of the system could be enhanced. We connected with data provider SSP’s ‘Legacy Hub platform for Motor’ in real-time, something that has not been done before in this combination. Additionally we connected with vehicle lookup services, address lookup systems and payment providers which all feed data to customers quickly and securely.

Telematics Insurance

Results

With Smart Driver Club and Si digital working closely together, the suite of services has been launched with the quote engine now seeing customers successfully convert from large aggregators such as MoneySuperMarket, GoCompare and USwitch.

Results

Summary

Using our experience of developing quoting engines for clients such as Co-op Young Driver Insurance and Hastings Direct SmartMiles, we created a modern, responsive and enjoyable experience. Our deep knowledge of the insurance industry allows us to build FCA compliant websites that allow customers like Smart Driver Club to get a new product to market quickly and securely.

We continue to support Smart Driver Club and help them find ways to increase sales and conversions.

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Smart Driver Club - Mike Grant

When Smart Driver Club were starting out, we needed a digital partner that was flexible and experienced enough in car insurance to get our product out there. Si digital are a great partner that provide support and advice as well as the “hands on” approach a startup needs.

Smart Driver Club - Mike Grant
Mike Grant

BDM/Sales Manager at Smart Driver Club

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