At this stage, we focus on outcomes over solutions, choosing to understand your organisation’s challenges at a holistic level. This allows us to approach your project with a creative mindset, geared towards addressing and resolving the underlying difficulties you face.
We conduct in-depth discussions across your business, immersing ourselves in your organisation’s culture to understand your business challenges and future goals. We then compile discussion points based on empirical data, user testing, and the knowledge and experience of your stakeholders to produce a high-level concept of what to address in our next phase of work.
We conduct extensive testing of your existing and new products/websites with your users This helps us understand both the positive and negative aspects of your business and we can use these valuable insights to inform our future design decisions.
It’s important to understand your existing data to support any future decision designs. Our design team uses a comprehensive set of tools to build a complete picture of your product and its current performance in the market.
Scope of works
We document deliverables using a formula known as Given-When-Then to specify a systems behaviour. Each deliverable is defined using a simple structured plain-english Context-Behaviour-Outcome to ensure we deliver to an agreed standard.
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