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Discovery

Discovery

The user-centred design approach we take during a project begins with a discovery phase. This involves a number of research methods and processes to help us fully understand you and your project. During this stage we really begin to live and breathe your industry, customers and company as a whole.

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Discovery

Production

Now we have a deep understanding of your project, customers and detailed industry research, we enter production. Our initial sketches are used to build wireframe prototypes which allow clients to get a feel for how the new website will flow, without the distraction of colour and graphics. Once approved, we add a unique identity and style in our full visual design phase, and our developers begin the construction of your site.

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Discovery
Discovery

Validation

From the early stages of production it is essential to validate the work we’ve created by performing usability tests. Our on-site UX Lab means we can carry out a variety of assessments at different stages of the project, to help reinforce decisions or highlight areas for review. Testing could take place as early as the wireframe stage, during the visual design process or on the completed site.

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Discovery

Digital Marketing

A new approach is needed to digital marketing. Today’s consumers don’t want to be interrupted or harassed with overt advertising or spam posts; they will choose to unsubscribe from email lists and hide unwanted content on social media. Our digital marketing involves sharing relevant information and crafting useful, entertaining content that will build loyalty and encourage engagement.

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Discovery