Building a custom software platform for one of the world's largest toy manufacturers.
Hasbro
A bespoke platform to allow the public to submit toy invention ideas.
9,000+
Submissions since launch
Hasbro wanted to do something unusual in the toy industry: open their invention process to everyone, not just professional inventors. We designed and built a platform where anyone with a toy or game idea can submit it directly to Hasbro's team.
From brand identity to visual design to the platform build, we created an experience that makes the submission process feel accessible and inspiring. The platform handles everything from idea submission and evaluation to secure IP management, giving Hasbro a streamlined way to discover the next generation of toys.
9,000+
Submissions since launch
Bespoke Integrations
Hasbro’s new platform needed to integrate with the existing professional inventors platform we’d built for them.
We'd previously built Hasbro's platform for professional inventors. The new public submission system needed to integrate seamlessly with that existing workflow.
Public submissions flow into the same external inventor management platform, where Hasbro's team reviews and evaluates all ideas in one place. This unified system means promising concepts from public inventors get the same consideration as professional submissions.
The team took our original brief – give them enough freedom to play around and come back with their own ideas. In turn they met the challenges we set at every stage, and developed the project in a way that truly conveyed the positive benefits of innovating with Hasbro.
Phil Sage – Senior Director – Global Product Acquisition & Inventor Relations – Hasbro
Client
Hasbro
Services
Custom Software, Bespoke Websites
Established in 1923, Hasbro are one of the worlds largest children’s toy manufacturers, with brands such as Monopoly, Dungeons & Dragons and Peppa Pig part of their vast portfolio.
We’re been working with Hasbro for over a decade, and we continue to work with them to allow inventors and creators across the globe to submit their creations to Hasbro, allowing their portfolio of games to continue to grow.