Hasbro

We worked with Hasbro on a new product which allowed the general public to submit their toy invention ideas.

Hasbro
hasbro oneHasbro bro
Storyboarding

Hasbro approached us with the idea of creating a platform where the general public could submit their ideas for toy inventions. To accompany the platform, they wanted us to communicate what this was through a fun story. Hasbro asked us to come up with the ideas for a marketing page. We wanted to use their oldest and most famous character, Mr Potato head. We decided that he could tell the story of invention and show the steps that a typical inventor goes through.

Hasbro_Spark
Design & Illustration

Once the storyboards were finalised, these were moved into the visual design where the website user interface was laid out and the illustrations were created. The site atmosphere was looked to be colourful and vibrant, with large sections showing each step on the invention process, told through Mr Potato Head. During design, animation ideas were experimented with for developers to implement during the build.

Working with Si digital has been a very professional and fluid experience. The team took our original brief – give them enough freedom to play around and come back with their own ideas. In turn they met the challenges we set at every stage, and ultimately developed the project in a way that truly conveyed the positive benefits of innovating with Hasbro. I look forward to working with them again on other projects in the near future.

Phil Sage - Hasbro

System Integration

Previously we built an entire inventor management platform for Hasbro’s professional inventors. Hasbro required a way to import these amateur invention ideas into the platform. Because the system was built from the ground up, bespoke to Hasbro, we were able to modify the system to allow this. After completing a series of questions about their invention, the submission is sent off to the external inventor management platform for review. If their submission is accepted it becomes a normal submission alongside the other professional inventors.


Summary

As a project, Hasbro Spark has allowed us to combine our expertise in UX design, development and copywriting to create a truly engaging website, that seamlessly integrates a beautiful, interactive front page with a bespoke submission management platform.

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