Building a bespoke software platform for one of the world's largest toy manufacturers.
Hasbro
A bespoke platform to allow the public to submit toy invention ideas.
9,000+
Submissions since launch
Have you ever dreamed of creating the next big toy or game? Hasbro wanted to make that dream possible, so they asked us to create a platform where anyone with a great idea could share their toy and game inventions directly with Hasbro. Unlike other major toy companies that typically only work with professional inventors, Hasbro wanted to open their doors to everyone with creativity and imagination.
We were given complete creative freedom to shape everything from the direction and branding to the visual design of the platform. We created a inspiring and welcoming space that would inspire inventors from all walks of life to share their toy ideas with Hasbro.
9,000+
Submissions since launch
Bespoke Integrations
Hasbro’s new platform needed to integrate with the existing professional inventors platform we’d built for them.
To make things simple and streamlined, we wanted to create one central place where Hasbro could review all their invention submissions—whether they came from amateurs or professionals. We’d already created a special platform for professional inventors, so we simply expanded it to welcome amateur submissions too. When someone submits their invention idea, it goes through to an external inventor management platform for review. If their idea shows promise, it gets added right alongside submissions from professional inventors, giving everyone a fair chance to share their creativity with Hasbro.
The team took our original brief – give them enough freedom to play around and come back with their own ideas. In turn they met the challenges we set at every stage, and developed the project in a way that truly conveyed the positive benefits of innovating with Hasbro.
Phil Sage – Senior Director – Global Product Acquisition & Inventor Relations – Hasbro
Client
Hasbro
Services
Custom Software, Bespoke Websites
Established in 1923, Hasbro are one of the worlds largest children’s toy manufacturers, with brands such as Monopoly, Dungeons & Dragons and Peppa Pig part of their vast portfolio.
We’re been working with Hasbro for over a decade, and we continue to work with them to allow inventors and creators across the globe to submit their creations to Hasbro, allowing their portfolio of games to continue to grow.