Mini Case Study

An office robot
played with by
half a million people

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The Problem

At Si digital, we’re always on the lookout for new and exciting ways to learn new things. So we thought we would build a robot you could control over the internet. We called him Sid.

The Solution

The robotics were purchased online, but needed a few customisations to function within the limitations of our arena. We constructed a queuing system to manage the influx of individuals eager to participate. We set up two live-streaming camera feeds to showcase the action to the player, and created a scoring system to add a competitive element to the game play.

The Result

People from all over the world queued for hours just to play with Sid. He continued playing for two whole months and was played over 500,000 times. His profile was featured on YouTube by Vsauce (with 4 million followers) and FastCo, which resulted in a massive influx of traffic and gameplay.

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