Creating market cut-through and differentiation can be the key to businesses’ success and ongoing growth. We take a consultative approach to your company’s brand positioning, working with you to gain insight into your audience, your products or services, and how your business operates and works. We work using a tried-and-tested brand positioning framework to help bring sense to your brand and its direction. We’ll work with you to define your brand value proposition, archetype, personality, and tone of voice. This all then informs your wider visual brand identity, where we work with you to create you a stand-out <a href="https://www.sidigital.co/services/design/digital-first-brands">digital-first brand</a>.

Overview

We’ll position your brand to create clear market cut-through. We’ll do this by digging into and understanding your industry and audiences, as well as looking at what your competitors are doing. Your new brand position will set you apart from your competitors and define your USPs that resonate with your customers.

Your new brand positioning will build up a better foundation for recognition and recall from your customers. This will help your audience associate specific traits and qualities with your brand.

We’ll work with you to define a position for your brand that also resonates with your company’s employees, giving them a unified brand voice for cohesiveness throughout the business.

Strong brand positioning gives your business the foundations to build up trust with your audiences by consistently delivering on your brand's promises. This encourages repeat business and long-term relationships.

Benefits

Mike Grant

If you’re looking to reposition your brand, get in touch and we’ll book an initial consultation.

Book a consultation

Got a project in mind? 

Our design team are experts in digital design, crafting beautiful digital experiences for our clients for the last two decades. We help businesses create visually compelling, user-friendly experiences that drive engagement and conversions. From user experience and user persona research to website, portal, and app design, we focus on delivering designs that not only look great but also function seamlessly for the user. We blend creativity with strategic thinking to ensure every design element aligns with your business’s brand identity and business goals.We work with our clients throughout the creative process to understand their unique business needs, industry challenges, and target audience. Our collaborative approach lets us create intuitive, high-performing designs that enhance user experiences. Whether you need a complete website overhaul, a new app interface, or branding that makes a lasting impression, our team is dedicated to delivering innovative digital design solutions that set you apart from the competition

If you need a new website, app, or portal designed, we’d love to help you out. Get in touch to book an initial consultation.

Design more

Our digital design services cover a range of projects, including websites, apps, and portals, all of which are backed by rigorous research and carefully crafted to be user-friendly.

Our digital design services cover a range of projects, including websites, apps, and portals, all of which are backed by rigorous research and carefully crafted to be user-friendly.

From UX and UI design to digital-first brand design, we provide data-driven creative services that resonate with your audience to help you grow your business. Over the years, we’ve crafted a detailed design process that helps us enhance all aspects of the designs we provide for you.

We offer a range of digital design and creative services, from UX and UI design for websites, apps, and portals to creating and building digital-first brands.

We offer a range of digital design and creative services, from UX and UI design for websites, apps, and portals to creating and building digital-first brands.

Our carefully crafted creative process has been honed over the last 20+ years, so our designs resonate with your audience and users.

Design

Digital Experiences

Backed by our initial <a href="https://www.sidigital.co/services/design/brand-positioning">brand positioning phase</a>, we create and design unique and ownable digital-focused brand identities that make your business stand out. Our digital-first approach is unique, and we focus on your digital presence and experiences first. This ensures we take an audience-centric approach that’s considered and consistent from start to finish.Once we’ve created your new digital-first identity, we’ll work with you to roll it out smoothly by providing you with a comprehensive toolkit including your typefaces, colours, icons, and imagery, and we’ll build a set of guidelines for you to refer to. As with all of our projects, our brands are designed to be flexible and adaptable, so we’ll look to work with you to flex your brand identity as your business grows, so you won’t need to rebrand again anytime soon.

If you need a new digital-first brand to boost your online presence, get in touch and we’ll book an initial consultation.

We design digital-first brands that are carefully crafted to help you stand out in your industry’s digital marketplace.

We design digital-first brands that are carefully crafted to help you stand out in your industry’s digital marketplace.

Digital-First Brands

We help aspiring brands to find their niche within their market, letting them differentiate themselves from the competition.

We help aspiring brands to find their niche within their market, letting them differentiate themselves from the competition.

We offer a range of digital design and creative services, from UX and UI design for websites, apps, and portals to creating and building digital-first brands. Everything we design is created to boost your business’s digital presence. We work on a data-driven basis, defining our design goals based on research into your audience and users.For the last two decades, we’ve focused on a refined approach to our digital design process, which enables us to actively consult with you throughout your project to create results that both appeal to your business and your customers. We’re also proactive, so we’ll come to you to suggest ideas and new best practices as we discover them.

Brand Positioning

Whether you’re looking for UX and UI expertise, or you want to expand your digital presence with a creative new brand, we’ve got you covered. Explore our digital design services in more detail below.

Custom

Magento

Development

Advanced Magento Customisation

Boadicea the Victorious are and exclusive perfume company, providing exquisite scents in elegant bottles to customers worldwide. They're known not only for their fragrances but also for their elegant bottles.To offer an enhanced gift experience, Boadicea wanted to give their customers the ability to create truly unique bottles by customising nearly every component—all while integrating seamlessly with their existing Magento platform.

The Problem

We built a fully customisable bottle configuration tool that users could use directly on the Boadicea website. Users can customise everything from bottle colour, decorative shield and stopper, so the variations were nearly endless. To solve this, we found a way to create image as it the user built the bottle. Although this was a tricky technical challenge, it was a key part of the configurator, and an important output for social sharing.

The Solution

From day one, the bottle configurator was a hit. Not only did it generate valuable sales, but it also drove a huge amount of brand traction and website traffic thanks to its unique social sharing function.

The Results

Phil Sage

If you’ve got a digital design project in mind, we’d love to help bring your ideas to life. Get in touch to book in an initial consultation.

Got a project in mind?

From bespoke payload websites to custom software to mobile apps, we’ve got 20+ years of development experience behind us, and a team of UK-based frontend and backend developers to build your project.

From bespoke payload websites to custom software to mobile apps, we’ve got 20+ years of development experience behind us, and a team of UK-based frontend and backend developers to build your project.

From bespoke Payload websites to custom software to mobile apps, we’ve got 20+ years of development experience behind us.

Develop

We consult with you to define long-term business goals for your digital presence, including growth plans for future integrations, data security, hosting, and ongoing retained support.

We partner with you to define long-term business objectives, covering growth strategies for future integrations, data security measures, and hosting.

We partner with you to define long-term business objectives, covering growth strategies for future integrations, data security measures, and hosting.

We partner with you to define long-term business goals, including growth plans for future integrations, data security and hosting.

Support

More services

From UX and UI design to digital-first brand design, we provide data-driven creative services that resonate with your audience to help you grow your business. Over the years, we’ve crafted a detailed design process that helps us enhance all aspects of the designs we provide for you.

We start all our digital design projects with a user-focused approach. We’ll gather insight into your user groups during our <a href="https://www.sidigital.co/services/discover">discovery phase</a>, which will give us all the information we need to ensure your app, website, or portal has everything your users expect to see. So, you should get fewer questions from your users and more time to grow your business.

Our digital design team works in Figma, so we’ll design and build a working prototype for you before it goes to build. You can test all the user journeys at this stage to ensure we’ve covered everything.

We’ll involve you throughout the design process and proactively share our progress with you to make sure we’re on-brand and on-track. Once your app, portal, or website has launched, we’ll keep looking for ways to improve it so it always feels fresh.

Building a custom software platform for one of the world's largest toy manufacturers. 

Building a custom software platform for one of the world's largest toy manufacturers.

Hasbro

Dan Sharp

Everything you need in one place. We’ll provide you with a detailed suite of assets that you can use, in all the file formats you need.

Brands should be flexible and scalable, so we design ours with that mentality in mind. We’ll ensure your new digital-first brand won’t hold you back in the future, and we’ll proactively come to you with fresh ideas and ways to breathe new life into your identity.

We don’t just design brands for digital—we’ll still make sure it all works well across printed media, too.

Dan Matthews

Our carefully crafted creative process has been honed over the last 20+ years, so our designs resonate with your audience and users.

Brand Positioning

Overview

Benefits

01.

Create Market Cut-Through

02.

Brand Recall & Recognition

03.

Improved Internal Alignment

04.

Boost Customer Loyalty

Got a project in mind?

Book a consultation

Design more

Digital Experiences

Digital-First Brands