Having previously created Co-op Insurance’s telematics-based quote engine back in 2012 they required a new data-driven dashboard to help their young drivers visualise their driving behaviour. This dashboard needed to appeal to this younger audience but also communicate important telematics information and notifications.
We know that in order to design an intuitive platform, it is essential to have a clear information architecture and content hierarchy. We carried out a detailed analysis of existing user behaviour to get an understanding of how the new system should be structured. This research also identified other opportunities where Co-op Insurance could engage more with their customers, to build relationships and increase conversions.
Co-op insurance have worked with Si digital for over 6 years. All the team have been great, with a can-do attitude and excellent design and development on both our website and customer portals. Si digital mix speed of change with the right level of control, understanding our needs and our customers needs to meet expectations.
Our research stage identified the need to ensure customers could access all their statistics and data as quickly as possible. A clean, personalised dashboard was created following usability tests with potential customers where customisation was important to them. This helped us defined the different views and moveable widgets.
Expanding into new areas can often be a challenging time for businesses. We were able to bring a robust and secure solution to market efficiently, successfully meeting Co-op Insurance deadlines. Our ongoing support means the platform is always up to date and performing seamlessly.
Co-op Insurance knew they could rely on us to carry out detailed research and meticulous testing. We delivered a platform that overcomes obstacles for the internal team, in addition to ensuring an outstanding customer experience for increased conversions and engagement.
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