Bespoke Salesforce integration, 90% reduction in page load times and a 97% increase in filter interaction time for one of the world's leading connector manufacturers.
Harwin
Setting the foundation for a future-proofed digital presence for Harwin.
90%
Reduction in page load times
We worked closely with Harwin to tackle the key challenges they were facing with their website. They wanted to refresh their brand's online presence, make their site more secure, and deal with the technical issues that had built up over time. Through our consultative approach, we mapped out exactly what Harwin needed - a website that's easier to use, simplified backend processes, and a modern platform that would help them grow.
We developed a streamlined solution that brings together Salesforce, Bynder, and Payload CMS, all working seamlessly with a Next.js frontend to give users a great experience. The results have been outstanding, with the pages now loading 90% faster, so visitors can find what they need quickly and easily.
90%
Reduction in page load times
Bespoke Integrations
Harwin’s website was rebuilt from the ground up, and our bespoke solution introduced advanced custom integrations to allow for efficient product data handling and future scalability.
97%
Increase in filter interaction time
The website’s architecture was key to its success. We built bespoke middleware that syncs the website with Harwin’s product data stored in Salesforce. Our custom Representational State Transfer (REST) API serves data efficiently to the website frontend, so when Harwin updates the data of any of their 4000+ products, the website frontend can display the changes almost instantly. Not only does this mean the data is accurate, we also index the data in Elastic Search for faster filtering and searching. All this has dramatically streamlined Harwin’s internal product management processes. For their customers, this means they have access to up-to-date product information delivered quickly through the website.
Our integrations don’t stop with Salesforce though. We’ve also worked with Harwin to integrate Bynder to dynamically pull through product images, downloads, and videos, SnapMagic to display CAD images for users, and TrustedParts to allow users to check stock availability and pricing at third-party Harwin distributors.
97%
Increase in filter interaction time
Our new integration with Salesforce has transformed our internal processes, meaning we can focus less on admin and more on our customers and products.
Rob McDowell – Digital Marketing Specialist – Harwin
Built in Payload
Harwin’s new website is built using Payload, a modern, headless CMS.
Building a site of this scale in Payload has come with countless benefits. From user-facing benefits like rapid page load speeds and editorial tools to make content shine, to client-facing benefits like the built-in SEO tools and clear and simple backend user interface, Payload has proven to be an excellent choice for Harwin and us. If you want to learn more about Payload, read our Lab Note about the benefits.
Client
Harwin
Services
Systems Integration, Bespoke Websites
Since 1952, Harwin has been an industry leader in electrical connectors used in space ships, airplanes, and electric vehicles, to name a few. We’ve established a relationship with Harwin over the last few years to become their digital partner, pushing their digital presence to new levels and enabling their business to grow through a powerful, fully integrated website.
We continue to work with Harwin to push and develop their Salesforce website integration, always looking for growth opportunities and areas of improvement.