Project Case Study

Hasbro Spark

A platform for submitting toy and game inventions to a global children’s play company.

The brief

Hasbro US asked us to come up with a name, brand and concept for their new invention submission platform. Once agreed, they would then need a complete design and build for the new customer facing site, that would perform seamlessly, encourage engagement and fit with the global Hasbro brand.

The brief

The design

We presented the idea of using the invention of Mr Potato Head to inspire other inventors. Once the storyboard was signed off we began creating bespoke illustrations and animations. The landing page had to clearly explain the invention process, and encourage budding inventors to submit their ideas, safe in the knowledge they would be protected.

The design

Technical challenges

The creatives wanted animations that would trigger as the user scrolled, so the development team had to use different timing techniques and ensure they would display correctly on all devices. Our testing labs were incredibly useful in assessing our decisions and analysing the user journey throughout the submission process.

Technical challenges

Copywriting

We researched existing Hasbro publications to develop an understanding of the appropriate tone and language. We produced succinct, engaging copy that communicated the message and requirements in a fun and entertaining way, echoing the persona of Mr Potato Head and the overall feel of the site.

Copywriting

Integrating Projects

We could see limitations in the existing submission platform, and knew that Hasbro would greatly benefit from a more integrated solution. We were already building a professional inventors admin suite for another Hasbro region, so we pitched the idea of also using this for Spark. As we were building from scratch, we could now deliver a platform that was perfectly tailored for both internal requirements and the inventors submitting ideas.

Integrating Projects

Summary

We are incredibly proud of the final site for Hasbro Spark. As a project, it has allowed us to combine our expertise in design, development and copywriting to create a truly engaging website, that seamlessly integrates a beautiful, interactive front page with an bespoke submission management platform.

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Hasbro Source - Phil Sage

“Working with Si digital has been a very professional and fluid experience. They met the challenges we set at every stage and developed the project in a way that truly conveyed the positive benefits of innovating with Hasbro. I look forward to working with them again on other projects in the near future.”

Hasbro Source - Phil Sage
Phil Sage

Director of Global Product Acquisition & Inventor Relations, Hasbro

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