Salesforce is one of the most widely used SaaS platforms out there, with thousands of businesses relying on it as their central hub for everything from product data to customer records. But getting that data out and onto your website or app can be a challenge. We've been integrating Salesforce with our clients' digital products for over 20 years, and we've built our own middleware, Faraday, to make it work seamlessly. Faraday fetches your Salesforce data, indexes it into Elasticsearch, and provides your endpoint with an API that only exposes what's needed. It's fast, secure, and built to handle the complexity that comes with large-scale Salesforce setups.

The result is less manual admin, better data management, and noticeable performance improvements across your digital presence.

Faraday is our bespoke middleware that connects your Salesforce system with your website or app. It acts as a two-way hub, allowing seamless data transfers between Salesforce and your various endpoints. When Faraday fetches data, it indexes it into Elasticsearch and provides an API that only exposes what's needed. Because we've already built it, plugging Faraday into your project is straightforward.

It's flexible too. If your business starts using additional SaaS systems or adds new endpoints down the line, we can expand the integration without starting from scratch. And because Faraday is built in-house, we avoid common API headaches like rate limits and slow response times, giving you a solution that's completely tailored to your business.