Branding

Brands need a reason to exist beyond “we sell things”. Brand positioning gives your business that reason. It gives you a clear story that resonates with the right people and sets you apart in a crowded market.

We take a collaborative approach to positioning, running workshops with your team to discover the details, like who your audience really is, what makes your industry tick, and how your products and services genuinely help people.

We’ve refined our brand positioning framework over two decades of working with businesses of all shapes and sizes. Together, we’ll define your unique brand value proposition, identify your brand archetypes, map out your personality traits, and develop a tone of voice that sounds like you, not like everyone else. This strategic foundation makes everything that follows stronger. From your brand’s visual identity through to your marketing campaigns.

With your positioning locked in, we move into the creative phase. We design and build three fully realised conceptual brand routes for you to choose from. They’re not rough sketches or half-baked ideas, but complete visual directions you can actually evaluate.

Each route includes logo variations, colour palettes, typographic systems, and supporting graphic devices. We’ll present each route in context and at scale, showing how it works across digital, prints, social, and large format. From there, we’ll refine your selected direction until it feels exactly right.

A brand is only as strong as its consistency and cohesion. We bring together your chosen direction into a comprehensive set of brand guidelines. These are a rulebook that ensures your brand looks and sounds the same everywhere. Be that a billboard or a business card.

Your guidelines will cover everything from logo usage and colour specifications to typography hierarchies and tone of voice. They're designed to be practical and easy to follow, so anyone working on your brand can get it right the first time.

No more hunting around for the right files or wondering which version is the correct one. We provide a complete asset toolkit with everything you need: logos in various formats, colour swatches for print and digital, font files, templates, and so much more. It’s all organised, labelled, and ready to use. 

Brands shouldn’t be static entities. They should change and evolve as businesses grow. That’s why we design with flexibility and scalability in mind, creating and identity that can stretch into new markets, products, and channels without falling apart.

And we don’t hand over and disappear. We stay in touch, proactively suggesting fresh ideas and refinements to keep your brand ahead of the curve. Think of us as an extension of your team, not just a one-time supplier.