The benefits of choosing Payload CMS for your business’s next website

Payload is a modern headless CMS that uses powerful technologies like TypeScript, Node.js, and React—technologies that form the core of our frontend development stack. Its endless customisation options enable us to build tailored APIs and flexible content structures that perfectly match our clients' specific requirements.

We’ve seen countless benefits from Payload since we’ve been using it, and they’re benefits to both us and our clients. We’ve picked out our top seven benefits below: 

A lot of our clients often come to us with a website and a few third-party SaaS systems they want to speak to their website, portal, or app, like Salesforce or a payment gateway. Payload’s headless CMS features an Application Programming Interface (API) endpoint, and when paired with our Si Middleware, we can integrate systems into websites, portals, or apps with ease. It means data can be fetched, updated, and created quickly and easily, so our clients can access their data from the CMS anywhere they like.

We integrate all sorts of third-party systems into our client websites, and Payload makes the process a lot quicker and easier for both our clients and us. It’s a win-win situation.

Nobody wants to have to rebuild their website every year. Not only would it be costly and time-consuming, but it can be a jarring experience for your users too. Payload is a future-proofed CMS option. Using the latest TypeScript and Node technology, Payload is built to be secure and reliable. It receives regular updates as well, keeping everything running smoothly on your site.

Websites can often be left in the same state for long periods of time, and this is often due to the pain of trying to get changes and code updated. Payload is built around flexible content modelling, which means it’s easier for our developers to quickly add features and fields to your website. This means websites can grow and scale at the same rate as your business, so your website never falls behind.

Security is normally our clients’ top priority. Over the last few years, cyber attacks and hack rates have rocketed, meaning there’s more focus than ever before on keeping your website’s sensitive data safe and secure.

Payload is self-hosted, which means you have control and oversight of all the data that the website holds and accesses. This is a huge benefit for companies that have websites that contain sensitive user data such as personal information. Your data is fully controlled by you, not a third-party service.

Website performance is essential for success in the world of digital. Studies have found that around 40% of desktop users will leave a website if it takes more than three seconds to load - and this number rises to 53% for mobile users. It’s also worth noting that search engines like Google penalise websites that take over 4 seconds to load, pushing you further down the results list. The message is clear: the faster your website performs, the better chance you have of keeping visitors engaged with your content.

Payload's headless CMS is optimised to load content and images quickly, especially when combined with Next.js static site generation. Users expect to find content quickly and easily—it's a fundamental UX principle that leads to higher conversion rates, and this performance boost ensures your users are getting to where they want to be quickly.

But it’s not just your website’s users that can benefit from the performance boost. The backend of the CMS is lightning quick as well. Building out new pages can take a matter of minutes. Adding in blocks is instant, uploading images is rapid, and saving your page between edits is speedy, meaning clients spend less time waiting around for content and blocks loading in.

Quality is at the heart of everything we do here. Payload supports TypeScript, a powerful enhancement of JavaScript created by Microsoft, to ensure our code meets the highest standards. Its strict typing system helps us catch errors early and write more reliable code, resulting in robust and maintainable websites for our clients.

It’s important as ever to ensure your site performs well from an SEO perspective to ensure the correct users are finding your site. Improving rankings on Google and other search engines means more traffic to your site. Payload comes with a whole host of SEO tools built-in as standard, and they’re super easy to use.

Its visual-led design tells you how your meta descriptions and images are performing, as well as giving you an SEO check score out of three. You can upload a custom meta image too to maximise impact. Payload will even give you a preview of how your page will look when it shows up on search listings.

Thanks to Payload’s flexibility, it’s a great option for many different types of websites across all sorts of industries. We’ve built massive websites with complex SaaS integrations like Harwin, to smaller brochure sites like our own. But Payload CMS is also a great option for content-rich websites and blogs, membership platforms, internal enterprise tools, and much more.

From flexibility to security to SEO, Payload excels at being a slick, optimised CMS for our clients that lets them reap the rewards of a fully optimised website. Moving CMS is never an easy decision, and usually involves a full website rebuild and redesign, but the benefits can be huge. Payload is an excellent example of how a CMS should be, and as a modern agency, we’ve loved every minute of our move across to Payload.

If you’ve got a website you’re thinking of rebuilding and want to move across to Payload, get in touch.