With over 20 years of experience behind us, we’ve refined our discovery process to get to the heart of what your business actually needs. We’ll <a href="https://sidigital.co/services/discover/workshops">run workshops</a> with your team to understand your goals, challenges, and how your business operates. We’ll also <a href="https://sidigital.co/services/discover/research">carry out our own research</a> so we understand your industry, audience, and current set-up to identify opportunities and what is and isn’t working.Once we’ve gathered all the insight we need, we’ll come back with a <a href="https://sidigital.co/services/discover/solutions">fleshed-out solution</a> that addresses your challenges head-on, whether that’s a technical recommendation, a design direction, or a mix of the two.

Overview

Every project we take on is built on a solid understanding of your business, how it operates, and what's working and what isn't. Whether you're looking for a <a href="https://sidigital.co/services/develop/websites">new website</a>, a refreshed <a href="https://sidigital.co/services/design/branding">brand identity</a>, or <a href="https://sidigital.co/services/integrate">integrations</a> between your SaaS systems and your digital presence, we start in the same place: a workshop to work out the core of what you need.In these sessions, either in-person or online, we'll talk through your goals, the problems you're trying to solve, and what success looks like for you. We'll also think ahead. Your business won't stand still, so we'll discuss your long-term plans and growth ambitions to make sure the solution we propose works now and in the years to come. That forward-thinking approach means you're far less likely to need a costly rebuild down the line.

Approach

a test internal title

Mapping breakages in underwater data cables

Dan Sharp

If you’re starting a new project, we’d love to work with you to find a long-term solution that works for your business.

Book a consultation

Got a project in mind? 

Discover more

To get a deeper understanding of your business, we run in-person and online workshops that dig into the challenges you're facing and where you want to get to.

To get a deeper understanding of your business, we run in-person and online workshops that dig into the challenges you're facing and where you want to get to.

The discovery phase is the foundation of every project we take on. It’s where we align on goals, define what success looks like, and make sure we’re <a href="https://sidigital.co/services/design">designing</a> and <a href="https://sidigital.co/services/develop">building</a> something that delivers real results. Take a look at our discovery services below.

Discover

If you’ve got a new project you’re looking to kick-off, we’d love to work with you to find a long-term solution that works.

Got a project in mind?

More services

We take a collaborative approach to discovery, listening to your challenges and goals before recommending solutions. No assumptions, no pushing technology for the sake of it, just practical insights that help you make informed decisions about your project.

We take a collaborative approach to discovery, listening to your challenges and goals before recommending solutions. No assumptions, just practical insights.

We take a collaborative approach to discovery, listening to your challenges and goals before recommending solutions. No assumptions, just practical insights.

Workshops

Upfront research can make or break the success of your project. We’re driven by thorough research, giving us a firm foundation to start your project with.

Upfront research can make or break the success of your project. We’re driven by thorough research, giving us a firm foundation to start your project with. 

Research

We bring everything together into a clear, practical solution to the challenges we've identified through our workshops and research.

We bring everything together into a clear, practical solution to the challenges we've identified through our workshops and research.

Solutions

We believe every project should be grounded in thorough research. Following our <a href="https://sidigital.co/services/discover/workshops">initial discovery workshop</a>, we'll explore everything from technologies and platforms to user behaviour and design trends, giving us the insight we need to recommend the <a href="https://sidigital.co/services/discover/solutions">best possible solution</a> to the challenges you're facing.This research allows us to make informed decisions at every stage. You'll know the solutions we put forward are backed by evidence, built for the long-term, and <a href="https://sidigital.co/services/design">designed</a> to deliver real results for your business.

Large-scale UX research, content auditing and website build for Wightlink.

Large-scale UX research, content auditing and website build for Wightlink.

Wightlink

Keith Greenfield

Once our <a href="https://sidigital.co/services/discover/research">research is complete</a>, we'll arrange a meeting to present our proposal. This isn't a generic recommendation or a one-size-fits-all approach. It's a comprehensive solution tailored to your business, addressing the specific issues we uncovered <a href="https://sidigital.co/services/discover/workshops">during our workshops</a> and backed by the research we've carried out.Before we move forward, we'll make sure we're aligned on the goals and KPIs you set out at the start. That way, everyone is working towards the same outcomes, and you'll have a clear picture of what success looks like before any <a href="https://sidigital.co/services/design">design</a> or <a href="https://sidigital.co/services/develop">development</a> begins.

Bespoke website with Salesforce integration for a leading connector manufacturer.

Website design and build with custom Salesforce integration that slashed page load times by 90% for a leading connector manufacturer.

Harwin

Caroline Kitchin

A user-centric new website for an award winning ferry company.

Wightlink's 4.5 million annual passengers now book ferry crossings through a redesigned website built around how they actually plan and travel. The new platform handles 140+ daily sailings across three routes, turning complex timetabling and fare structures into clear, considered decisions.Passengers searching for the best crossing time now see real-time availability, instant fare comparisons, and flexible booking options without having to navigate multiple pages or wrestle with unclear pricing. The site's journey planner anticipates common questions, like vehicle sizes, passenger numbers, travel dates, and presents the right information at the right time.Since launch, we've continued expanding the platform's capabilities. The Best Fare Finder automatically compares ticket options across dates and times to give the user genuine savings. The Wightlink Explorer helps passengers discover Isle of Wight destinations and plan their visit alongside their crossing, turning a transactional booking into trip inspiration.

To get a true understanding of Wightlink’s requirements and pain points, we held regular workshops to discuss key phases of the design and build.

Customers booking ferry crossings often don't know which route suits them best or whether their vehicle qualifies for standard pricing. Staff knew this. They fielded the same questions hundreds of times daily. Traditional user testing revealed the problems; workshop sessions conducted onboard actual ferry crossings uncovered why they persisted.Passengers planning trips while travelling showed us they juggle multiple variables simultaneously: outbound and return times, vehicle sizes, passenger counts, and flexible dates all compete for attention. The existing booking flow forced linear decisions, making customers backtrack repeatedly or abandon bookings to double-check details.This shaped three core design principles: present all variables immediately, eliminate unnecessary steps, and remember context for returning visitors. The booking widget now displays route options, live availability, and vehicle requirements on a single screen. The site architecture puts timetables, fares, and booking within one click of each other, regardless of entry point.

UX Research

The website pulls live operational data into every stage of the passenger journey.

Real-time service updates show delays or cancellations directly under the navigation bar. Live Feefo reviews surface on route pages, helping first-time visitors choose between Wightlink's three island routes based on passenger experiences. Interactive maps display geolocation and nearby facilities.Behind all of this sits direct integration with Wightlink's internal booking system, syncing purchases, vehicle details, and passenger data instantly. The site handles bookings for 140+ daily sailings without manual processing or duplicate entries.

Real-time platform integration

Wightlink operates three ferry routes between Hampshire and the Isle of Wight, carrying 4.5 million passengers annually across 140+ daily sailings. Their website handles the majority of bookings for both leisure travellers and island residents who rely on regular crossings for commuting and essential travel.We've worked with Wightlink since 2017, rebuilding their platform and continuously developing new features that turn complex timetabling and fare structures into clear passenger decisions.

Claire Sergeant

If your business relies on multiple systems that don't talk to each other, you'll know the pain of manual workarounds, duplicated data, and wasted time. We solve that problem by integrating your existing tools with your digital presence, so information flows seamlessly between them.Using our bespoke <a href="https://sidigital.co/faraday">Faraday middleware</a>, we connect SaaS platforms like <a href="https://sidigital.co/services/integrate/salesforce">Salesforce</a>, bespoke internal systems, and third-party services with your <a href="https://sidigital.co/services/develop">website, app, or portal</a>. Everything communicates efficiently, streamlining your processes and improving the experience for your customers and your team.Less admin, fewer manual processes, and more time to focus on growing your business.

Our range of integration services will get your disparate SaaS systems working with your website, app, or portal. Explore our integration services below.

Integrate

If your business has SaaS systems that don’t speak to one another, get in touch with us and book in an initial consultation.

We connect your existing SaaS systems with your website, app, or portal using our Faraday middleware. Whether you're using Salesforce, a custom internal system, or a mix of third-party tools, we bring everything together so your digital presence works harder for you.

We connect your existing SaaS systems your website, app, or portal using our Faraday middleware.

We connect your existing SaaS systems your website, app, or portal using our Faraday middleware.

Integrate your Salesforce system with your website or app to streamline internal processes and improve the experience for your customers.

Integrate your Salesforce system with your website or app to streamline internal processes and improve the experience for your customers.

Salesforce

We integrate online payment gateways with your website or app, reducing internal admin and making checkout smoother for your customers.

We integrate online payment gateways with your website or app, reducing internal admin and making checkout smoother for your customers.

Payment Gateways

Integrate your digital asset management software with your website or app so you can manage all your assets in one place and stop wasting time on manual uploads.

Integrate your digital asset management software with your website or app so you can manage all your assets in one place and stop wasting time on manual uploads.

Asset Management Software

We connect your SaaS systems with your website, app, or portal using our Faraday middleware. We bring everything together so your digital presence works harder for you.

As your business grows, your digital presence needs to keep up. We <a href="https://sidigital.co/services/design">design</a> and develop <a href="https://sidigital.co/services/develop/websites">websites</a>, <a href="https://sidigital.co/services/develop/mobile-apps">mobile apps</a>, and portals built to scale alongside you, not hold you back. Our solutions are completely custom, so they flex and adapt as your needs evolve.We build things properly. That means following the latest coding standards, working with modern platforms like Payload, and baking in <a href="https://sidigital.co/services/support/hosting-and-data-security">robust security practices</a> from day one. The result is reliable digital products our clients can depend on for years to come.

From bespoke websites to mobile apps, we build digital products that grow with your business. Explore our development services below.

Develop

If you want to expand and improve your digital presence, we’re the perfect partner for you. Get in touch to book in an initial consultation.

We build bespoke websites and apps, backed by 20+ years of development experience and a UK-based team of frontend and backend developers ready to bring your project to life.

We build bespoke websites and apps, backed by 20+ years of development experience and a UK-based team of frontend and backend developers ready to bring your project to life.

We've been designing and building bespoke websites for over 20 years, bringing hundreds of brands to life online. Our websites don't just look good, they work hard too, connecting with your SaaS systems and scaling as your business grows.

We've been designing and building bespoke websites for over 20 years, bringing hundreds of brands to life online. Our websites don't just look good, they work hard too, connecting with your SaaS systems and scaling as your business grows.

Websites

We design and develop mobile apps that balance elegant design with complex functionality. From concept through to app store submission, we're with you every step of the way.

We design and develop mobile apps that balance elegant design with complex functionality. From concept through to app store submission, we're with you every step of the way.

Mobile Apps

If managing teams and projects across multiple systems is giving you a headache, a custom software solution built around how your business actually works could be the answer.

If managing teams and projects across multiple systems is giving you a headache, a custom software solution built around how your business actually works could be the answer.

Custom Software

We build bespoke websites and apps, backed by 20+ years of development experience and a UK-based team of developers ready to bring your project to life.

We take a collaborative approach to discovery, listening to your challenges and goals before recommending solutions. No assumptions, no pushing technology for the sake of it, just practical insights that help you make informed decisions about your project.

A digital partner that truly understands your business is essential to a smooth project and a result you're happy with. In our workshops, we'll spend time discussing your customers and users, your internal processes, and the day-to-day realities of how your business runs. That insight shapes everything we build.

We don't just solve today's problems. We look ahead to make sure the solution we deliver can accommodate future growth and new requirements. Businesses evolve in ways you can't always predict, so we build solutions that can expand easily without starting from scratch.

We'll ask you to define the targets and KPIs you want to hit as a result of working with us. This keeps everything focused on results, so the solution we deliver is measured against outcomes that actually matter to your business.

This web based concept needed to track breakages in underwater data cables and to play back the movement of ships in the area to see if a ship towing anchor could have been the cause of the fault.

Our Canadian client wanted a proof of concept to get further buy-in from the board.

The Problem

We developed a timeline scroller, allowing the user to scroll back and forth over the last 24 hours to see the path of ships in the vicinity of the cable break.

The full screen experience starts with a completely interactive world map with topographic base layer showing all submarine cable paths. Over this, we layered the current location of all maritime vessels in real time using AIS data.

The Solution

This is an additional slide We developed a timeline scroller, allowing the user to scroll back and forth over the last 24 hours to see the path of ships in the vicinity of the cable break.

Test Title

Mapping breaks in

underwater data

cables

Data cables run across oceans worldwide, providing internet and telephone connectivity between different continents and countries. But, if these cables break, it can be difficult to track where the breakage is, making it challenging and time-consuming to repair.A Canadian client sought a proof-of-concept web app that could precisely overlay global ship movements with damage to the underwater data cables. They also needed the ability to correlate any underwater cable breakages with ships anchored in the vicinity.

The challenging aspect was capturing the exact moment the cable experienced a fault and then replaying the movement of ships in close proximity to the fault location.To overcome this, we created a timeline scroller, allowing users to scroll backward and forward over the past 24 hours to visualise the path of ships in the vicinity of the cable break at that specific time.

The proof-of-concept was a huge success, and the subsequent stage of development was promptly approved by the board. Fixing those deep sea cables became a lot easier.

The Result

Mapping breakages in underwater data cables

Our research ensures we're working with the most up-to-date technologies and platforms throughout your project. That has a direct impact on longevity. You won't be left with an outdated tech stack that needs replacing in a few years, so you can avoid the cost and disruption of an unnecessary rebuild.

We'll look closely at how your customers and users interact with your business, identifying any friction points or hurdles in their journey. These insights shape what we build, <a href="https://sidigital.co/services/develop/websites">ensuring your website</a> or app is designed around the people who'll actually use it.

The research we carry out depends on what you need. For websites <a href="https://sidigital.co/services/develop/mobile-apps">and apps</a>, that might mean user research, journey mapping, and usability testing. For <a href="https://sidigital.co/services/design/branding">branding projects</a>, we'll focus on your market, competitors, audience, and positioning. Every project gets the research approach that fits.

Every solution we propose is grounded in the research we've carried out. Nothing is based on guesswork or assumptions. You'll know exactly why we're recommending a particular approach and how it connects to your goals.

We don't do off-the-shelf solutions. What we propose is built entirely around your business, your challenges, and your users. That means you get <a href="https://sidigital.co/services/design">something designed</a> specifically to deliver what you need, not a template that almost fits.

Our proposal ties directly back to the goals and KPIs we discussed during our workshop. Every recommendation is made with measurable outcomes in mind, so you can track the impact and know your investment is delivering real results.

Setting the foundation for a future-proofed digital presence for Harwin.

Harwin came to us wanting to refresh their online presence, modernise their platform, and fix the technical issues that had built up over time. More importantly, they needed a website that could actually handle 4,000+ products and make them easy to find.So, we rebuilt the site from the ground up. The new platform brings together Harwin’s <a href="https://sidigital.co/services/integrate/salesforce">Salesforce</a> system for product data, <a href="https://sidigital.co/services/integrate/asset-management-software">Bynder</a> for digital assets,and Payload CMS for content management, all via our secure <a href="https://sidigital.co/faraday">Faraday middleware</a>. Everything syncs automatically, so when Harwin updates a product in Salesforce, it appears on the website almost instantly.The results speak for themselves. Pages load 90% faster, product information stays accurate across over 4,000 products, and customers can find exactly what they need without the wait. It's a website that matches the precision of Harwin's aerospace-grade connectors.

Harwin manufactures over 4,000 products. From connectors for spacecraft and medical devices to high-reliability applications like UAVs. We redesigned and restructured how customers discover and explore them.

Always up-to-date Thanks to our custom middleware, the Harwin website syncs website data with their Salesforce database. When their team updates a product, those changes appear almost instantly. No manual updates, no stale data. Salesforce also acts as a source of truth for all of Harwin’s data, so there’s one key place to check data.Filtering that works We integrated Elastic Search to handle complex queries instantly. Filter by connector type, mounting style, contact material, or any combination, and results appear in milliseconds. We’ve seen a 97% increase in filter interaction since launch, showing customers are actually using it.Everything in one place Product images and technical documents pull from Bynder. CAD files display through TraceParts and Samacsys. Real-time stock availability appears via TrustedParts. All running on our custom middleware and a REST API.

Finding Products, Fast

Harwin’s new website is built using Payload, a modern, headless CMS.

The site is built using Payload CMS, a modern content management system. Harwin's marketing team can create and edit pages without developer help. Dynamic components keep the design consistent while giving them flexibility for new content.The interface is clean, navigation is logical, and everything is built to help users find what they need fast. Want to know more about why we use Payload? Read our <a href="https://sidigital.co/lab-notes/why-weve-swapped-wordpress-for-payload">Lab Note about the benefits</a>.

Built on Payload

We built a tool that lets Harwin's customers configure custom cables, preview them in 3D, and submit them directly to sales.

Many of Harwin's customers need cables built to exact specifications. We designed and built a tool that lets them configure exactly what they need, see it in 3D, and submit it directly to Harwin's sales team.The interface uses a sidebar layout that guides users through each option logically, taking them through cable length, connector type, contact configuration, and more. As they build, a live 3D model updates in real-time via CADENAS' rendering engine. Visual cues like colour selectors and clear selection states make the process straightforward, even for more complex configurations.Once configured, users can submit their request, which feeds directly into Harwin's Salesforce. They can also download a PDF datasheet or export CAD files in multiple formats. What used to take multiple emails now happens in minutes.

Custom Cable Configurator

Since 1952, Harwin has been an industry leader in electrical connectors used in spacecrafts, airplanes, and electric vehicles, to name a few. We’ve established a relationship with Harwin over the last few years to become their digital partner, pushing their digital presence to new levels and enabling their business to grow through a powerful, fully integrated website.We continue to work with Harwin to push and develop their Salesforce website integration, always looking for growth opportunities and areas of improvement.