We believe in carrying out in-depth research to ensure your project is guided by data and not assumptions. As part of our discovery process, we’ll dig into everything from technologies to user data to design trends so we can provide you with the best possible solution to the problems we identified during our initial workshop.Conducting this research allows us to make decisions based on data and insight, so you know the solutions we put forward are reliable and long-term, so you can focus on growing your business.

Overview

Our research will allow us to work with the latest technologies throughout your project, having a long-term effect on the longevity of the build. You won’t need to worry about out-of-date technology being used, so you’re less likely to have to deal with the hassle of another rebuild in the future.

Part of our research will include looking into how your customers and users interact with your business. This will give us valuable insight into any hurdles they encounter throughout their journey. Solving these at this stage will ensure we build a product that’s centred around your customers or users.

Benefits

A user-centric new website for an award winning ferry company.

We gave Wightlink's extensive website a complete makeover. Through careful content reviewing and in-depth user research, we created a smooth, intuitive web experience that makes it easy for customers to plan their ferry journeys and buy their tickets.With over 140 sailings operating every day, the Wightlink website gets a huge amount of traffic from passengers checking crossing times and booking tickets. The previous site was slow and lacking clear user journeys, so we worked with Wightlink to design and develop a new, fully optimised, and user-centric website.Since launching, we’ve been working closely with Wightlink to grow and expand their website by introducing innovative new features like the Best Fare Finder and the Wightlink Explorer.

Wightlink

To get a true understanding of Wightlink’s requirements and pain points, we held regular workshops to discuss key phases of the design and build.

We ran this alongside our extensive user-testing which allowed us to gain important insight from both staff and customers. We even held workshops onboard ferries to trial different page layouts with different groups to see which was more effective.This process gave us valuable insight into how Wightlink’s own customers use the website, and informed our UX design decisions throughout the project. From the improved site architecture to the personalisation for logged-in users to the redesigned booking widget, the site is a UX dream to use, getting users to where they want quickly and easily.

UX Research

The Wightlink website is built with a few key integrations that benefit both the user and the client.

At its core, the main integration ties the website up with Wightlink’s internal booking system. As soon as a user has completed and paid for the booking, the booking is logged in the internal booking system, so Wightlink can keep track of and manage bookings as they come in.We’ve also integrated Mapbox for any live maps used on the website, added support for live Feefo reviews, and implemented a live service status integration, creating a seamless experience sitewide for users.

Bespoke Integrations

Wightlink ferries connect the Hampshire coast with the Isle of Wight, helping 3.8 million people a year make their journey across the Solent. Since 1972, they've been committed to both their passengers and the planet, they're particularly proud of their eco-friendly hybrid ferry and their ongoing work to protect the environment.We’ve been working closely with Wightlink since 2017, and we continue to help them develop and grow their website to enable seamless journeys.

Large-scale UX research, content auditing and website build for Wightlink.

Large-scale UX research, content auditing and website build for Wightlink.

Keith Greenfield

If you’re starting a new project, we’d love to work with you to find a long-term solution that works for your business.

Book a consultation

Got a project in mind? 

Our projects are underpinned by our understanding of your business, how it runs, and what is, and isn’t, working for you. At the start of your project, we’ll hold an in-person or online workshop where we’ll discuss what you want from the project and what goals and KPIs you expect to hit as a result of the project. This is also an opportunity to think ahead, too. We’ll discuss your long-term goals so we can bring you a viable solution that works now and in the years to come. This means you're less likely to need to rebuild in the future, so you can focus on business growth.

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To get a deeper understanding of your business requirements, we run both in-person and online workshops to identify the problems you’re facing.

To get a deeper understanding of your business requirements, we run both in-person and online workshops to identify the problems you’re facing.

We approach your business’s technical needs with a collaborative mindset, providing valuable insights and practical solutions that work for you. We’ll listen to your problems and goals so we can make the best recommendations to achieve your objectives.

We approach your business’s technical requirements with a collaborative mindset, offering valuable insights and practical solutions that cater to your specific needs.

We approach your business’s technical requirements with a collaborative mindset, offering valuable insights and practical solutions that cater to your specific needs.

We approach your technical requirements with a collaborative mindset, offering valuable insights and solutions that cater to your specific needs.

Discover

Workshops

Following our research and workshops, we’ll arrange a meeting to take you through our comprehensive proposal. The proposal will include a practical solution to the issues we’ve discussed during our workshops, all backed by the research we’ve carried out.At this point, we’ll make sure we’ve aligned with the goals and KPIs you set out during our workshop so we can ensure we’re all focused on achieving the same results at the end of the project.

We come to you with clear and practical solutions to the problems we’ve identified through our workshops and research.

We come to you with clear and practical solutions to the problems we’ve identified through our workshops and research. 

Solutions

Upfront research can make or break the success of your project. We’re driven by thorough research, giving us a firm foundation to start your project with. 

Upfront research can make or break the success of your project. We’re driven by thorough research, giving us a firm foundation to start your project with.

Thanks to our 20+ years of experience, we’re able to provide an in-depth discovery phase for your project. This allows us to work in partnership with you to explore your current and future needs, as well as understanding your business.We’ll work closely with you and your team by running discovery workshops, and we’ll carry out our own research to find a solution that works for you and ensures your targets are hit. We’ll then come back to you with our proposed solution to ensure it ticks every box.

Research

The discovery and research phase is the starting point for all of our projects and provides the foundation for our partnerships. This allows us to make sure we’re hitting your targets and KPIs. Explore our discovery services below.

Claire Sergeant

If you’ve got a new project you’re looking to kick-off, we’d love to work with you to find a long-term solution that works.

Got a project in mind?

If your business has disjointed SaaS systems, we partner with you to seamlessly integrate these with your website, app, or portal using our Faraday™ framework.With our custom middleware, we build systems that communicate with multiple SaaS systems, streamlining your internal processes and enhancing the service experience for your customers and users.

If your business has disjointed SaaS systems, we partner with you to seamlessly integrate these with your website, app, or portal using our Faraday™ framework.

If your business has disjointed SaaS systems, we partner with you to seamlessly integrate these with your website, app, or portal using our Faraday™ framework. 

Bring together your businesses’ disjointed SaaS systems to enhance your internal efficiency and improve your customers’ experience.

Integrate

From bespoke payload websites to custom software to mobile apps, we’ve got 20+ years of development experience behind us, and a team of UK-based frontend and backend developers to build your project.

From bespoke payload websites to custom software to mobile apps, we’ve got 20+ years of development experience behind us, and a team of UK-based frontend and backend developers to build your project.

From bespoke Payload websites to custom software to mobile apps, we’ve got 20+ years of development experience behind us.

Develop

More services

We approach your business’s technical needs with a collaborative mindset, providing valuable insights and practical solutions that work for you. We’ll listen to your problems and goals so we can make the best recommendations to achieve your objectives.

Having a digital partner that has a deep understanding of your business is key to making sure a project runs smoothly and delivers a result you’re happy with. We’ll spend time in our workshops discussing your customers and users, internal processes, and much more so we fully understand how your business works.

As well as working out what your issues are now, we’ll look ahead into the future to ensure the solution we come back to you with accounts for any further growth. We know there are always things businesses can’t foresee, so we offer solutions that can be expanded upon easily, and without a full rebuild.

During our workshops, we’ll ask you to define any KPIs and targets you’re looking to achieve as a result of working with us. This helps us solve your problems from a results-first perspective.

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Mapping breakages in underwater data cables

Dan Sharp

The solutions we propose to you are all backed by research we’ve carried out, so you know they align with your targets and KPIs.

We don’t offer out-of-the-box solutions to our clients, so you know the solution we design and build for you is completely unique to your business requirements. This means you can focus on your goals, not worrying about rebuilding in the future.

Our proposal will be based on the conversations we’ve had with you during our workshop, so we can provide you with a solution that’s focused on measurable results like KPIs and targets.

Bespoke Salesforce integration for one of the world's leading connector manufacturers.

Bespoke Salesforce integration, 90% reduction in page load times and a 97% increase in filter interaction time for one of the world's leading connector manufacturers.

Harwin

Caroline Kitchin

We approach your technical requirements with a collaborative mindset, offering valuable insights and solutions that cater to your specific needs.

Research

Overview

Benefits

01.

Latest Technologies

02.

User-Based

Large-scale UX research, content auditing and website build for Wightlink.

Got a project in mind?

Book a consultation

Discover more

Workshops

Solutions