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Explore Faraday

Faraday is our intelligent middleware that sits between your digital products and every SaaS tool you use. It's the data hub that connects everything together, seamlessly and securely.

Remember when websites just… existed? They generated leads, took orders, and that was it. Then they connected to internal systems. Stock management, order processing, customer data. Simple connections that worked because nothing changed.

Everything's different now. Smart businesses run on the best SaaS tools, switching platforms whenever better options come to market. These systems make it easy to migrate data and move on. But your website's locked into those systems. Every swap means weeks of redevelopment and testing, hoping nothing breaks.

That's where Faraday changes everything.

a man sitting on a sofa using his phone

Faraday takes your SaaS systems and seamlessly connects them with your website or app.

Efficient

Your data, always up-to-date

Faraday keeps all your data current, everywhere. No manual entry. No mismatched dates. No lost orders. A customer changes their delivery address on your website? Faraday instantly updates your CRM, your order processing system, and your accounting software. One change, everywhere it needs to be.

Flexible

Switch without breaking your website

Want to move from HubSpot to Salesforce? Go ahead. Faraday adapts. Upgrading your warehouse management system? Do it. Your website, and more importantly, your customers, won't even notice. The digital world changes constantly, and so does your business. Faraday gives you the freedom to evolve without rebuilding integrations every ti

Secure

Your data stays secure, centralised, and controlled

When every system connects directly to your website, you've got dozens of access points to manage. Each one is a potential vulnerability. Faraday centralises those connections. One secure middleware layer means fewer entry points, tighter control, and complete visibility over what data goes where. You decide what each system can access. You control how the data flows. And you can audit everything from a single place.

Adaptable

Built for brands that refuse to stand still

Successful businesses evolve. They upgrade tools, adopt new platforms, and stay ahead of their competition. Faraday gives you the freedom to adapt and change without your website or app becoming a bottleneck.

How Faraday works

Discovery

We work with you to understand your full tech stack: CRMs, stock management systems, asset management platforms, website, app. Everything. We look at what data each system is handling.

Data Mapping

We map the data in each system to eliminate duplication and define the endpoint for each tool. As we map, Faraday cleanses and converts the data automatically to streamline data flows.

Output

Data flows through Faraday and gets directed to the right place, every time. Updated information in your CRM? It appears everywhere it needs to be, accurate, current, and error-free.